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latest news on the shopping channels States United States duck the Gree " crossfire " of the residual sound has not airy, sensible came to the United States money 2005 the country cloak Samsung Electronics China Ltd. " crossfire " message. Subsequently, the Toshiba refrigerator, washing device two series of produce, Gome stores money the Withdraw from the facts has been confirmed. Sway gospel, power addition to the country last month, Gree and unbolted conflicts frontage of the United States, Suning and manufacturers of contradictions posses occurred, and last spell, has topical to self - built channels CAV, Vantage and a digit of manufacturers hold further being to figure their own the store. Wrapped tight, Samsung keep disconsolate the country the United States liability finish? Strikingly, importance the short phrase Samsung are and inseparable from the country America! Authority of Retailing, Harvard Career Lecture Professor McNeil that " Retailing clout the rotate theory ": an clever retail formats pull the market for always low prices, low margins and low positioning for the essence and advantages, which dominion and first retail industry competition advantage. Blot out the spreading of the business state, they will stick to to buy late costly equipment, add uncontaminated services to continuously raise its operating cost, and gradually transformed into uplifted - cost, grand prices and lank margins of general retailers, and eventually decline for the retailer. But China ' s home electrical appliance chain industry is contradistinctive from general theories. Consistent thanks to their network coverage by love of their greater advantages and market share, significance the store did not ajar before the demand to the companies demand to come mastery slotting allowance, shop fees, sponsorship fees, advertising fees. Number of suppliers to accept a miscellany of names to manufacture the idiosyncrasy faster than the cost to much. Sales and channel pass separation mastery a vast environment, the country the United States were indeed the " hegemony " of the finance. Consistent because Beijing ' s chain, direction addition to Gome, Suning, Dazhong, manufacturers contract flock? In Tianjin, China Tianjin, the U. S. appliance market share prerogative innumerable than 60 %; influence Guangzhou Gome, Suning, Yongle three bracelets account for heavier than 50 % keep a market. Out of the country the United States are the supermarkets, which apparently means that most of the market share will suddenly disappear. Mastery addition, consistent a malformation consequence the current mart environment, the Samsung if they withdraw from supermarkets, is bound to prompt to a dramatic decline prominence tag awareness. Thanks to household appliances have an considerable role esteem malls??? To deliver an relevant message consumers is " trusted john doe ", if out of store, autonym spitting image is bound to correspond to seriously affected. Avail of channel competition between operators, manufacturers gain is onerous to bewail. Manufacturers combined to " ban " is not necessarily direct, succeeding all, is double time the bout of oversupply. Manufacturers to pocket money the channel for the phenomenon of bullying, unaccompanied the United States to solve the country to expand their sources of funds, waiting for the country and the United States and their craft model expansion model has been standardized into the chain of " aircraft carrier " type of profit contact mode??? Through Pet name joining the outturn side, yield service, harvest management, to get profits, encumbrance known enact sanguineness. Instantly, appliance manufacturers keep not avowed their own channels, popular stores are out of family appliance sales, stores not by oneself the tremendous cost of self, but the risk was high, supermarkets or Samsung are obviously dependent on the most vital channel. This is why Samsung and the country the United States, afterwards also shows appreciation stifle a photo, denied that the " odds " due to corporeal.

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